The shelves were full. The right product was missing.
When Nico became a father, he couldn’t find a diaper-care routine he felt completely comfortable using on his daughters, change after change.
He did what any young dad would do... he started to read labels, carefully. As a chemical engineer, he knew something better was possible. So he decided to make it.
One diaper change. Three products. Too many ingredients.
Wipes to clean. Lotion to moisturize. Cream to protect. Caring for one small area of delicate skin had become unnecessarily complicated, and created a surprising amount of waste along the way.
Nico didn’t want another version of the same routine. He wanted to rethink it completely.
So two chemists made it simpler
Nico joined forces with Lucas to rethink diaper care from the ground up. Instead of creating another wipe, lotion or cream, they began with a more fundamental question: What does a baby’s skin actually need at every change... and what doesn’t it need?
They stripped the routine back to what truly matters: five purposeful ingredients.
Nothing is included simply because it is conventional or fashonable. Every ingredient must perform a clear function, and every product must meet the same standard.
Less on their skin. Less left behind.
By replacing multiple products and offering alternatives to plastic-containing wet wipes, we can simplify everyday care while reducing unnecessary packaging and waste.
We are not perfect yet. But as NOLEO grows, improving our footprint will remain part of every decision we make.
NOLEO didn’t begin because the world needed another baby-care brand. Diaper Care is where we started. We are not finished!
About Our Founders
When I first learned I was going to be a dad, I became very concerned with the ingredients I was seeing on labels and, even more so, when I realized that most didn’t know of their risks. So, I started NOLEO. Of course there is more to the story than just that.
Nico Chery
NOLEO Co-founder
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Nico
Nico is a chemical engineer, father of two and the reason NOLEO exists. When he couldn’t find diaper care he felt completely comfortable using on his daughters, he decided to create it himself.
Before NOLEO, Nico financed renewable-energy projects across the United States, work that reinforced his belief that meaningful change begins by challenging the systems we take for granted.
Born in the south of France and now based in San Diego, he is happiest surfing or sharing his lifelong love of judo with his daughters.
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Lucas
Lucas is a chemical engineer and product innovator who turns NOLEO’s vision into carefully considered formulas.
Over 15 years, he developed and launched beauty products for discerning consumers across Europe and Asia. Today, he brings his experience in extracting standards of French and Japanese skincare to every NOLEO product.
Based in Paris, Lucas is endlessly curious about ingredients, textures and how to make products work better with less. Away from product development, he is usually searching for the city’s next great coffee.